Nordstrom Opening Gala & Fashion Show
Sep, 16th, 2015
I truly feel lucky to have been part of this amazing event because Nordstrom demonstrated what it means to “Go big or go home!”
The event took place on a scale I’ve yet to see in Vancouver. The August 19 Glowbal Grand Opening was very enjoyable but tonight’s event simply had more to offer. Guests were treated to: 1) A red carpet cocktail reception in the Vancouver Art Gallery (VAG), 2) A fashion show at Robson Square and 3) An exclusive look at the flagship store before it was open to the public.
2,500 guests bought tickets to the sold out event to attended the exclusive opening raising an estimated $420,000 to benefit the following local charities: BC Children’s Hospital Foundation, BC Women’s Hospital + Health Centre Foundation, Covenant House Vancouver and the VAG.
5:30 – 7:00pm – Four generations of the Nordstrom family, charity organizers, international supermodels and local personalities posed for photos on the red carpeted media. The VAG’s lobby quickly swelled to capacity. Guests came dressed to impress. Women wore designer dresses and gowns. Men wore suits and a couple came dressed in black tie. Guests were treated to drinks and hors d’oeuvres as they waited for the fashion show to begin.
Seen @ the Show
Organizers transformed Robson Square!
7:00 – 7:30pm – Well known for ice skating in the winter and salsa dancing in the summer, the popular venue became a world class runway. The rink’s railings were removed to add seating. A giant tent was erected so the staircase could be incorporated into the runway. The lighting was even and flawless for the entire runway. While I didn’t check the time, the show started after guests mixed, mingled and posed for photos.
The Media Pit is typically at the end of the runway…
Since the runway served as the entrance and the exit for the venue, organizers stationed the media behind seated guests. As a single individual, I was permitted to stand at the end of the runway.
Various pieces could be easily worn to work, dinner or galas in Vancouver. Mission accomplished Nordstrom! While the collections were impressive, none pushed the boundaries! In a word, the show was “safe”. No, I’m NOT suggesting models should have worn avant garde or barely there art pieces. However I wanted Nordstrom to show me something new or something unique. Even the late legendary Alexander McQueen’s collection was mainstream. A bomber jacket was the only piece in his collection that hinted at something trendy.
The Space Collection, curated by Olivia Kim featured four designers with youthful trendy pieces. I absolutely adored Anthony Vaccarello’s black one shoulder dress with what appears to be a belted top. Needless to say I’ve cherry picked my favorite pieces for the post below. Enjoy!
Ready, Set, Shop!
The weather was perfect for a stroll across the street to the new flagship store.
7:30 – 10:30pm – Again, kudos to organizers for their foresight and planning. Guests, parked once and visited three venues! The VAG lobby was a bit too cozy for a large crowd and everyone was seated during the fashion show. However the store gave guests three floors of unlimited space to mix and mingle.
Organizers spared no expense to make the evening memorable:
- A DJ was located outside and another inside the store on the 2nd floor.
- Models (not featured in the runway show) wore outfits and roamed the store while others posed as mannequins.
- The upbeat dance music of Sean Jones and his four piece band kept guests dancing all night.
- Guests were provided an endless stream of appetizers, drinks and desserts.
Several of these images were featured in the Community section of the Asian Pacific Post newspaper.